Made on Sunday

Brand Identity Design

Summary

Made on Sunday is a New Zealand based design-led athletic apparel brand. Driven by a love of golf, they are trying to create the best polo to play the game in. Their polo is made from a blended merino called Nuyarn, which creates a technically superior playing polo and links back to golfs origins in sheep farming.

Made on Sunday target audiences are:

Progressive golfers
New Zealand in bound golf tourists
Active millennials

What we've done

1. Brand personas

2. Brand identity concepts and directions

3. Logo design